Going the Extra,
Magnificent Mile
At Urban Optique & Eyecare, we’re committed to providing exceptional eye care to our community.
Our team of eye care professionals is experienced and friendly. We take time to focus on you during your appointment, whether you’ve got questions about our technology during pre-testing, want to discuss your results with Dr. Simms, or need assistance understanding your insurance plan. Our opticians can give you guidance in picking out your perfect pair of eyewear, and our friendly office staff is knowledgeable about billing and coverage.
Our mission is to provide each patient with effective eye care that is tailored to their individual needs through every stage of life.
Meet Dr. Simms
Dr. Simms, O.D., is a 1995 graduate of the Illinois College of Optometry and a member of the Arizona and American Optometric Associations. Originally from Chicago, Dr. Simms practiced at Illinois Masonic Hospital and at an upscale boutique on Michigan Avenue before moving to Arizona. At her former retail office in Chandler, she was nationally chosen as Doctor of the Year.
Dr. Simms likes to think outside of the box and is a curious and natural problem solver. As an optometrist, she’ll go the extra mile for her patients to help them find a solution that keeps their vision clear and eyes comfortable.
Her passion for optometry has led her to attend many international conferences where she can learn from and collaborate with other optometrists, as well as eyewear and eye care technology manufacturers. She regularly participates in continuing education opportunities to further her skills and expand her knowledge.Dr. Simms enjoys traveling, sports, and photography. She has also done charitable work for Prevent Blindness America, Foundation for Blind Children, and Vision USA.
Powering Optometry Through Technology
Modern optometry mixes the knowledge and training of an optometrist with innovative diagnostic eye care technologies. At Urban Optique & Eyecare, we continuously invest in new technologies to enhance our level of care and provide accurate and thorough analyses of your eyes and ocular health.
From investigating vision problems like nearsightedness, farsightedness, astigmatism, and binocular vision dysfunction (BVD), to monitoring your eyes for serious health conditions, our technology assists in a powerful way.
Many eye diseases develop without noticeable symptoms or visual impacts. These early, asymptomatic stages are when most diseases are the most treatable, meaning that routine evaluations by an optometrist are a vital part of your eye disease prevention plan.
Through comprehensive eye exams using our technology, we can track your eye health, creating a baseline of healthy vision that provides a point of reference for future exams. This can allow us to track any changes to your vision or eyes, making detecting and diagnosing conditions more efficient and effective.
Our Featured Brands
Protect Your Child’s Vision from Myopia
Myopia, or nearsightedness, can progress rapidly during childhood, leading to a high prescription and significant eye health risks.
We provide myopia management to slow this progression, using methods such as Stellest eyeglass lenses, MiSight soft contact lenses, and Ortho-K Overnight Vision Correction.
Our Google Reviews
What Our Customers are Saying
My family switched to Urban Optique in 2025 and we are very happy that we did. Dr Simms is professional and caring. She takes her time with patients.
Michelle
I had a fantastic experience at Urban Eyecare! Huge thanks to Dr. Huynh for such a thorough exam and to Varshali for being so incredibly helpful throughout my visit. They both made the process seamless and enjoyable. Highly recommend this team!
Siddharth
I stopped by with a small issue with my glasses, and Emily was wonderful to deal with. She was patient, professional, and genuinely helpful. Left with my glasses fixed and a very positive impression.
Saurabh
Emmanuel
Visit Our Location
Find us in the Chandler Heights Marketplace, next to ToScany’s Coal Oven Pizza. There is plenty of parking available.
Our Address
- 4960 S. Gilbert Rd, Ste 11
- Chandler, AZ 85249
Contact Information
- Phone: 480-802-7170
- Fax: 480-802-3812
- Email: sheryl@drsimms.com
Hours of Operation
Closed from 1:30 to 2:00 pm on Monday, Tuesday, Thursday and Friday.
Our Practice
Eye Exams
Brands
Specialty Services
Urban Optique & Eyecare
- 4960 S. Gilbert Rd, Ste 11
- Chandler, AZ 85249
- Phone: 480-802-7170
- Fax: 480-802-3812
- Email: sheryl@drsimms.com